Celebrity PR

BRAD PITT

I chose Brad Pitt because he is getting alot of negative publicity right now for several situations. Brad Pitt divorced Jennifer Aniston and within no time was married to Angelina Jolie, since then many people say that he fell in love with and cheated on Jennifer while him and Angelina were making th movie "Mr. & Mrs. Smith" Since then, Brad and Angelina have had and adopted children and were doing fine. The recent disturbances has stemmed from Brad and Jennifer's attempt to have a reunion. Unfortunately Brad stood her up, and now she wants answers as to why. The battle between the ex wife and the new wife has been going on for a while. Some stories make Brad seem like he is being bossed around my Angelina and some make him seem like he wants to be with Jennifer again. I do believe that the bad publicity is somewhat hurting Brad's reputation because I personally thougth that Brad and Jeniffer were the ideal couple and when suddenly they divorce and he wasted no time to be with Angelina I put him in the cirlcle with the rest of men who do not treat women very well. Although i have this opinion of him now, I still feel that he is a great actor and would still watch movies that he has a role in.

Message Appeals

I normally LOVE funny commercials or some that have jingles to them because they are cute and get stuck in my head. My favorite commercials happen to be candy/gum commercials.The first is the starbust commercial with the man that dances singing "berries and cream" (http://www.youtube.com/watch?v=wYX_zhlTDr8). I like this commercial because its very random and silly. My next favorite is the skittles commercial when everything the man touches turns into skittles. (http://www.youtube.com/watch?v=Fojrw_vU0k8) Another one of my favorite commercials is the stride gum commercials where they make people spit out their gum because they have been chewing them too long due to "long lasting flavor" (http://www.youtube.com/watch?v=ojgi16des-U). I think using humor makes you remember the commercial and also makes you think positive things when you are shopping and happen to see the item. Many commercials that have jingles such as the free credit report (http://www.youtube.com/watch?v=m8Dgu--CzGw) commecial is not relevant to my life now but it helps with brand recognition because if it every became relevant then they would be the first company that i would think of.


Commercials that i hate tend to be dramatic and sad or have actors in the commercials that i do not like. One company commercials that i hate the most are the Allstate commercials. Everything about the mans voice in them irritate me and i do not like his personality from shows that he have played in. (http://www.youtube.com/watch?v=vh8WbyQFvk0&feature=related). Also other commercials that i don't like that use sadness is the new Sarah McLachlan commercial that ask you to help animals (http://www.youtube.com/watch?v=8EYocy_DN60&feature=related) and the commercials about helping children that are in different countries (http://www.youtube.com/watch?v=HbGvBcpFt8c&feature=related). Some people may enjoy commercials that use sadness and fear becasue it might actually encourage their participation through donations or encourage them to use the product but they personally turn me away.

Creative Brief

Background: Maybelline was a company started by a man named T.L. Williams in 1915. He had an idea to create a product for his sister Maybel that would darken her eyelashes. The company was named after her, and launched its first product, the Maybelline Cake Mascara in 1917. Back then it was only advertised and sold by mail. Maybelline's commercial are well known for highlighting their products on models and celebrities.

Audience: Maybelline's target audience is a wide range of girls to women, ages ranging from 18-30.

Objective: Maybelline's objective of their commercials is gain brand recognition. There are alot of different cosmetic companies but most women use one brand for everything including from nail polish, mascara, lip gloss, and make-up foundation.

Message: The message is to prove that they are the number one company for quality products.

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Message Appeals

I normally LOVE funny commercials or some that have jingles to them because they are cute and get stuck in my head. My favorite commercials happen to be candy/gum commercials.
The first is the starbust commercial with the man that dances singing "berries and cream" (http://www.youtube.com/watch?v=wYX_zhlTDr8). I like this commercial because its very random and silly. My next favorite is the skittles commercial when everything the man touches turns into skittles. (http://www.youtube.com/watch?v=Fojrw_vU0k8) Another one of my favorite commercials is the stride gum commercials where they make people spit out their gum because they have been chewing them too long due to "long lasting flavor" (http://www.youtube.com/watch?v=ojgi16des-U)

Commercials that i hate tend to be dramatic and sad or have actors in the commercials that i do not like. One company commercials that i hate the most are the Allstate commercials. Everything about the mans voice in them irritate me and i do not like his personality from shows that he have played in. (http://www.youtube.com/watch?v=vh8WbyQFvk0&feature=related). Also other commercials that i don't like that use sadness is the new Sarah McLachlan commercial that ask you to help animals (http://www.youtube.com/watch?v=8EYocy_DN60&feature=related) and the commercials about helping children that are in different countries (http://www.youtube.com/watch?v=HbGvBcpFt8c&feature=related).

Top 10 Ad Agencies

Top 10 Ad Agencies
1. Dentsu
2. BBDO Worldwide
3. McCann Erickson Worldwide
4. DDB Worldwide
5. TBWA Worldwide
6. JWT
7. Publicis
8. Hakuhodo
9. Y&R
10. Ogilvy & Mather Worldwide
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BRAND IDENTITY



Brand Identiy is the ultimate goal of advertising. When thinking of a particular product, companies want their brand to be the first thing that consumers think about. Victoria's Secret has become one of the most well known companies for woman for lingerie, undergarments, pajamas, and cosmetics. Victoria's Secret is the largest subsidiary under Limited Brands.