Creative Brief

Background: Maybelline was a company started by a man named T.L. Williams in 1915. He had an idea to create a product for his sister Maybel that would darken her eyelashes. The company was named after her, and launched its first product, the Maybelline Cake Mascara in 1917. Back then it was only advertised and sold by mail. Maybelline's commercial are well known for highlighting their products on models and celebrities.

Audience: Maybelline's target audience is a wide range of girls to women, ages ranging from 18-30.

Objective: Maybelline's objective of their commercials is gain brand recognition. There are alot of different cosmetic companies but most women use one brand for everything including from nail polish, mascara, lip gloss, and make-up foundation.

Message: The message is to prove that they are the number one company for quality products.

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Message Appeals

I normally LOVE funny commercials or some that have jingles to them because they are cute and get stuck in my head. My favorite commercials happen to be candy/gum commercials.
The first is the starbust commercial with the man that dances singing "berries and cream" (http://www.youtube.com/watch?v=wYX_zhlTDr8). I like this commercial because its very random and silly. My next favorite is the skittles commercial when everything the man touches turns into skittles. (http://www.youtube.com/watch?v=Fojrw_vU0k8) Another one of my favorite commercials is the stride gum commercials where they make people spit out their gum because they have been chewing them too long due to "long lasting flavor" (http://www.youtube.com/watch?v=ojgi16des-U)

Commercials that i hate tend to be dramatic and sad or have actors in the commercials that i do not like. One company commercials that i hate the most are the Allstate commercials. Everything about the mans voice in them irritate me and i do not like his personality from shows that he have played in. (http://www.youtube.com/watch?v=vh8WbyQFvk0&feature=related). Also other commercials that i don't like that use sadness is the new Sarah McLachlan commercial that ask you to help animals (http://www.youtube.com/watch?v=8EYocy_DN60&feature=related) and the commercials about helping children that are in different countries (http://www.youtube.com/watch?v=HbGvBcpFt8c&feature=related).